HOW TO WRITE PRODUCT DESCRIPTION THAT SELL FOR PRINT-ON-DEMAND (POD)
Writing high-converting product descriptions is one of the most important skills for success in print-on-demand (POD) . On BERRYSTAMP , designers are responsible for writing product and design descriptions during upload, making this step critical to visibility, engagement, and sales. A strong product description helps your design rank better in search results, builds buyer trust, and increases conversion rates. In this guide, you’ll learn how to write product descriptions that sell on BERRYSTAMP . Why Product Descriptions Matter in Print-on-Demand In POD, customers can’t touch or feel the product. Your description must do the selling by: Explaining the value of the design Helping buyers visualize usage Answering common buyer questions Improving search engine visibility (SEO) Well-optimized descriptions help your products perform better on the BERRYSTAMP marketplace and on search engines like Google. 1. Understand Your Target Audience Before wr...